Social Media Strategy — Yakeen Lighting Studio

Platform Overview

Three Pillars, One Message

💼

B2B Authority

Establish thought leadership in architectural lighting. Target developers, architects, interior designers, and project managers across KSA, UAE, and Qatar.

Post Frequency 3x / week
Content Mix 60% Insights / 40% Projects
Primary Goal Lead Gen
Target Audience Decision Makers

📸

Instagram

Brand Aesthetic

Showcase the visual artistry of our work. Inspire homeowners, hotel guests, and design enthusiasts with beautifully lit spaces.

Post Frequency 5x / week
Content Mix 80% Visual / 20% Educational
Primary Goal Brand Awareness
Target Audience HNWIs + Design Lovers

🎨

Behance

Portfolio Credibility

Detailed case studies that prove our design and engineering capabilities. The "proof of work" platform that serious clients reference.

Post Frequency 2x / month
Content Mix 100% Case Studies
Primary Goal Social Proof
Target Audience Architects + Designers

Content Strategy

Content Pillars & Themes

🏛️ Project Showcases

Before/after lighting transformations
Detail shots of custom fixtures
Full project walkthroughs (carousel)
Client testimonials with project visuals
Behind-the-scenes of installation

💡 Lighting Education

Color temperature explained (2700K vs 3000K)
Layered lighting basics
How to choose the right fixture
CRI and why it matters for luxury retail
Smart lighting systems demystified

🏆 Craft & Quality

Workshop behind-the-scenes
Materials showcase (brass, crystal, glass)
Quality control process
Hand-finishing techniques
Engineering precision stories

🌍 Industry & Culture

Middle East architecture trends
Saudi Vision 2030 projects spotlight
Lighting design award wins
Collaborations with architects
Studio culture and team stories

Editorial Calendar

Weekly Publishing Rhythm

Day	LinkedIn	Instagram	Behance
Monday	Industry Insight Trend article or market observation	Project Highlight Single stunning project photo + caption	—
Tuesday	—	Lighting Tip Educational carousel or reel	—
Wednesday	Case Study Project deep dive, before/after	Craft Story Workshop or materials focus	—
Thursday	—	Behind the Scenes Reel or story takeover	—
Friday	Thought Leadership Opinion piece on design philosophy	Project Feature Carousel with multiple spaces	—
Saturday	—	Q&A / Poll Engagement post in stories	—
Sunday	—	Mood / Inspiration Atmospheric lighting photo	—
Bi-weekly	—	—	Full Case Study Detailed project breakdown

Brand Voice

Tone & Messaging Guidelines

Core Personality

Confident but not arrogant. Expert but accessible. We speak with the authority of 15 years in the industry, but always with the curiosity and passion of artisans who love what they do. Our tone is warm, sophisticated, and deeply knowledgeable — like a trusted advisor who has seen it all.

✓ Do

Speak in specific, tangible outcomes
Use project data and facts to back claims
Reference Middle Eastern context and culture
Highlight craftsmanship and detail
Tag clients, architects, and partners

✗ Don't

Use generic marketing buzzwords
Post low-quality or unprofessional photos
Over-promise or exaggerate capabilities
Engage in discounting or price-focused posts
Share incomplete or in-progress work

Hashtag Strategy

Targeted Hashtag Sets

Core Brand

#YakeenLighting #LightAsArchitecture #BespokeLighting #CustomLightingDesign

Industry

#LightingDesign #ArchitecturalLighting #InteriorDesign #LightingDesigner #CustomLighting

Middle East

#DubaiDesign #SaudiArchitecture #RiyadhDesign #QatarDesign #MiddleEastLuxury #UAEArchitecture

Luxury / Lifestyle

#LuxuryInteriors #LuxuryVillas #BoutiqueHotel #LuxuryRetail #HighEndDesign #LuxuryLighting

Measurement

90-Day Target KPIs

+150%

Engagement Rate

+500

LinkedIn Followers

+2K

Instagram Followers

15+

Qualified Leads / Mo

North Star Metric

Qualified project inquiries from social channels. Every content decision should ultimately drive toward this. Likes and followers are vanity — what matters is architects, developers, and homeowners reaching out to discuss real projects.

First 30 Days

Quick Win Action Plan

Week 1: Foundation

Update all bio/About sections with new positioning
Add website link to all platforms
Create branded profile images (same logo, same colors)
Set up Instagram highlight covers (Projects, Process, About, Contact)
Post 3 flagship project case studies to Behance

Week 2: Project Content Blitz

Publish Villa Palm Jumeirah across all platforms
Create before/after carousel for Instagram
Write LinkedIn article: "How We Designed Lighting for a 1200sqm Palm Jumeirah Villa"
Full Behance case study with 15+ images
Tag the client and architects in all posts

Week 3: Educational Content

Publish "Color Temperature Guide" carousel (2700K vs 3000K vs 4000K)
LinkedIn post: "Why 95+ CRI matters for luxury retail"
Instagram Reel: "3 lighting mistakes in luxury villas"
Studio behind-the-scenes post showing craftsmanship
Engage with 20+ architects/designers daily

Week 4: Hotel Project Launch

Publish The Riyadh Boutique across all platforms
Client testimonial video or quote graphic
LinkedIn article: "Lighting Design for Boutique Hotels: The Riyadh Story"
Analyze 4-week performance and adjust strategy
Identify top-performing content types for month 2